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Business Communication & Etiquette
- 1 Rajesh is a new trainer in a call center. His first assignment is to deliver basic telephone etiquette to a team of newly joined associates. What points must be cover in his training? (10 Marks)
- 2 A Shimora courier has been facing customer complaints about feedback and updates since 2 months. They have decided to go for a communications audit at all the levels.
Please list and explain in brief steps in conducting a communication audit. (10 Marks)
- 3 Read the case study carefully and answer the questions
Bean computers has a large sales department, the department has divisions for proposal writing divided into subdivision for approaching the customers through sales letters. To recruit people into the department they ask each candidate to write two different sales letters – Solicited and Unsolicited. If you are selected for the position….
- What will you keep in mind while sending an unsolicited sales letter? (Marks 5)
- What characteristics does a solicited sales letter have? (Marks 5)
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Business Economics
Q 1) Distinguish between by giving examples
- a) Inferior Good and Normal Good
- b) Income Effect and Substitution Effect
- c) Shift in Supply Curve and Movement along Supply Curve.
- d) Elastic and Inelastic Demand (10 Marks)
Q 2) Differentiate between the Laws of returns to variable proportions and Laws of returns to Scale. (10 Marks)
Q.3) A] Complete the following table and comment of the behavior of: –
- Average Fixed Cost
- Marginal Cost
- Average Cost (5 Marks)
| Output |
Fixed
Cost |
Variable
Cost |
Total
Cost |
Average
Fixed cost |
Average
Variable
cost |
Marginal
cost
|
Average
Cost |
| 0 |
10 |
0 |
|
|
|
|
|
| 1 |
10 |
12 |
|
|
|
|
|
| 2 |
10 |
20 |
|
|
|
|
|
| 3 |
10 |
26 |
|
|
|
|
|
| 4 |
10 |
30 |
|
|
|
|
|
| 5 |
10 |
32 |
|
|
|
|
|
| 6 |
10 |
34 |
|
|
|
|
|
| 7 |
10 |
40 |
|
|
|
|
|
| 8 |
10 |
48 |
|
|
|
|
|
| 9 |
10 |
58 |
|
|
|
|
|
| 10 |
10 |
72 |
|
|
|
|
|
Q.3) B] Can a monopolist incur losses in the short run? Explain how, with the help of example. (5 Marks)
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Corporate Social Responsibility
Q1. Explain with example the responsibility of organisation towards the various types of stakeholders as listed below: (10 Marks)
- Shareholder
- Customer
- Society
- Government
- Employees
Q2. M/s Eduwriter is the notebook manufacturing company. The company specializes in school notebooks comprising of 96 and 198 pages. Recently, the company has started selling stationary products too i.e. Pen, Pencil, Eraser etc. The company is currently present in five major cities namely, Mumbai, Delhi, Bangalore, Kolkata and Chennai. The company now plans to start its own CSR activities. The company hires you as a CSR head and has given you the task to list down at least five CSR activities that you would undertake which will align well with the company’s current line of business. Explain the five CSR activities in detail. (10 Marks)
Q3 a) You have been asked to implement any one of the CSR activity from the five listed CSR activities. Prepare a detailed CSR Implementation strategy for any one listed CSR activity of M/s Eduwriter. (5 Marks)
Q3 b) Prepare a detailed CSR Monitoring and Measurement strategy for the selected CSR activity of M/s Eduwriter. (5 Marks)
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Information System for Managers
- Pizza Fresh is a pizza food chain that enjoys its presence across the top tier cities in India. Due to its good food quality and customer service it has recently gained popularity and has decided to make its presence be felt in tier 2 cities as well. Pizza Fresh want to implement an ERP system to make sure the operations are streamlined despite the scale in operations and customers are served with their preference of pizza from any of their outlets. As an ERP consultant, explain to Pizza Fresh the challenges and benefits of implementing ERP. (10 marks)
- With the help of an example of a supply chain in the manufacturing industry, explain how technology has brought in sophistication in Supply Chain Management. (10 marks)
- A high end shopping mall in Bangalore has deployed an advanced smart-phone based solution which will generate data insights from customers visiting the mall. The technology uses real-time analytics to convert data collected from a buyer’s movements in the mall to provide meaningful interactions. Once a customer opts-in for this service, the solution will monitor the preferences based on his location and interests and ultimately will provide personalizedservicesthrough its mobile application It uses Wi-Fi sensor routers to track the exact location of the customers and their proximity to the store.
- How will mining customer data help to improve their shopping experience? (5 marks)
- How could this mall use Social CRM to tap its existing and new customers? (5 marks)
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Management Theory and Practices
Q.1) “Management is an art of getting things done through and with people”. Consider this definition of Management by Mary Parker Follett and point out the view of the author with reference to the traditional debate in the management literature. (10 Marks)
Q.2) Your organization is going for overall organizational transformation for the purpose of improvement. Explain how you will use Six-Box Organizational Model? (10 Marks)
Q.3) ABC Ltd. is considering the use of ICT in the functioning of the organization. With respect to this write a short note on each of the following:
- a) Decision Support System (05 Marks)
- b) Expert System (05 Marks)
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Organisational Behaviour
- Your boss has recently heard a little about managerial implications of perception and has asked you to explain it to him in more detail, focusing on its possible usefulness in managing his department. How do you address his request? (10 Marks)
- Compare and contrast Transactional and Transformation leadership quoting example for each.
(10 Marks)
- You have been hired by executives of a large Multi-National Company as a HR Head to help resolve problems of poor morale that has been afflicting the entire workforce. Everyone is trying to find reasons not to work and to top it all they find their assignments to be very boring and monotonous. The company is facing a very high attrition rate and turnover
- What could be the reasons the low morale and motivation? Elaborate (5 Marks)
- Suggest ways to improve the motivation level of the employees. (5 Marks)
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Business Law
- What are the Implied Conditions and Warranties in respect of Sale of Goods? Please explain by supporting with an Example? (10 marks)
- Mr. Narayan Malvankar wants to obtain certain information from University of Mumbai. He plans to file a Right to Information (RTI) Application to obtain the Information. He has certain questions in his mind regarding this. Please assist Mr. Narayan Malvankar on what is the process to apply the RTI Application and in event if he is denied of the Information what recourse should he adopt? (10 marks)
- Arun was hunting for a residential property in city of Mumbai. He finally zeroed in on a property at Dadar. Mr. Wagle was the owner of the said property and was interested in selling the property.
– On 1st January, 2016 Arun met Mr. Wagle and it was agreed upon that the price of the property would be Rs. 3 crores. It was also agreed that a token amount of Rs. 75 lacs would be given by Arun to Mr. Wagle on 15th January, 2016.
– On 15th January, 2016 Mr. Wagle and Arun entered into an Agreement to sell whereupon Mr. Wagle recorded his intention to sell the property for Rs. 3 crores. It was also confirmed that Arun has paid Mr. Wagle a sum of Rs. 75 lacs towards Advance Payment (Token) for the Sale of the property.
– Further it was agreed that Arun and Mr. Wagle would enter into a registered Agreement of Sale on 20th January, 2016. Thereafter, the possession of property would be handed over by Mr. Wagle to Arun, this subject to simultaneous payment of Rs. 2.25 crores by Arun to Mr. Wagle.
– However, on 19th January, 2016, Mr. Wagle called Arun to inform him that he does not desires to sell the property. Mr. Wagle asks Arun to collect back the Amount of Rs. 75 lacs.
– However, Arun still insists that as Mr. Wagle had entered into an Agreement dated 15th January, 2016 and therefore he was entitled for the said property
Question:
- a) Based on the above facts can Mr. Arun insist or enforce Mr. Wagle to sell his Flat? (5 marks)
- b) Based on the facts above and assuming that Mr. Wagle had informed Arun that he does not want to sell his Flat on 22nd January, 2016. Could Arun insist or enforce Mr. Wagle to sell his Flat? (5 marks)
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Business Statistics
Q1. Explain the calculation and utility of standard deviation and Bowley’s coefficient of skewness with one example for each. (Marks 10)
Q2. The student scores in an examination are 35, 30, 25, 26, 40, 44, 36, 54, 64, 65, 75, 60, 70, 85, 90, 92, 46, 52, 63, 52. The daily pocket money (in Rs.) for the same students (respectively) are 110, 110, 120, 140, 150, 140, 150, 210, 200, 140, 210, 240, 300, 260, 500, 270, 310, 550, 450, 500. Find the following: –
(a) Regression of scores on pocket money (4 marks)
(b) Regression of pocket money on scores (4 marks)
(c) Derive Pearson’s Correlation coefficient from the above two regression coefficients (2 marks).
Q3. (a) Explain Bayes’ Theorem with an example. What is the posterior probability in the same example? (5 marks)
Q3. (b) Two cards were drawn, without replacement, from a pack of 52 cards. What is the probability that they are both Kings? What is the probability for the same case if the cards were drawn with replacement? (5 marks)
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Financial Accounting and Analysis
- Mr. Batra & Mr. Khatri the CFO and accounts manager of Sharda International, having difference of opinion with regard to IGAAP and IFRS as far as the presentation of financial statements is concerned. List the main points of differences between IGAAP and IFRS related to the presentation of financial statements (10 Marks)
- The accounting process is a series of activities that begins with a transaction .Discuss the steps involved in the accounting process, which are necessary to complete the process. (10 marks)
- The Chopra & Company reported the following results-
| Net Income |
14830 |
| Total Assets |
114450 |
| Shareholder’s equity |
23045 |
| Revenues |
99850 |
- Apply the Du Pont Analysis . (5 marks)
- Indicate the Return on asset and total asset turnover. (5 marks)
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Marketing Management
Assume you are the Marketing Head of an organisation which has recently started selling “Dant Shakti” toothpaste in India. The toothpaste has been manufactured with ayurveda concept. The company has test marketed the product in selected few market and the response has been good. The company now plans to go for national launch. Some of the task that has been given to you as mentioned below:
Q1. How would you segment the market for the Ayurveda toothpaste “Dant Shakti”? (10 Marks)
Q2. Distribution is the biggest challenge in India as the market is divided into Urban and rural market. How would you distribute Ayurveda toothpaste “Dant Shakti” in the Indian market? (10 Marks)
Q3 a) Explain the positioning and differentiation strategy that you will use for “Dant Shakti” toothpaste. (5 Marks)
Q3 b) Explain the promotion mix that you will use for “Dant Shakti” toothpaste. (5 Marks)
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Consumer Behaviour
- Explain the concept of “Consumer Risk Perception” taking the example of high end car purchase. (10 Marks)
- Explain the concept of Family Life Cycle, why it is very important for any marketers, you can take the example of Indian urban market to explain the concept. (10 Marks)
- One of the Thailand based fast food chain very keen to enter Indian market
- As a marketing head of Indian operations, what are the major issues you will look into, and what are your advice for the company. (5 Marks)
- What kind of market research work you will carry out prior to launch, and why (5 Marks)
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Corporate Finance
- You being the financial manager of Ashok Pharma Ltd. The top management asks you to present the performance budget. Prepare and discuss the key constituents of the performance budget of the firm. (10 marks)
- Mr.Yammin wants to start with a chain of restaurants. But, he does not have sufficient funds. One of his friends suggested, raising capital by way of venture financing. Keeping in mind the scenario as discussed, suggest the methods of venture capital financing prevalent in India. (10 marks)
- Tanna Developers, a leading real estate entity, is thinking about investing in a piece of land that costs Rs 85lacs, as the developer is very sure that next year the land will have a value of Rs91 Lacs. The owner of the Tanna Developers approached Mr. Mihir Verma, a renowned financial analyst and requests him to advice on the same Provided the interest rate in the bank is 10%.
- Evaluate the proposal, as if, you are the financial analyst and recommend the course of action to be taken by the developer. (5 marks)
- Also, Calculate the NPV of the proposal. (5 marks)
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International Business
Q.1. Make a Comparative study of International Business of India and China. Elaborate how Chinese goods have been able to capture world market. (10 marks)
Q.2. How is the World Trade Organization (WTO) bringing transparency and equality in doing International Business? Explain with some suitable examples. (10 Marks)
Q.3. What are the major highlights/ incentives of recently announced EXIM Policy 2016 for
(a) Indian Exporters (5 marks)
(b) Overseas Investor who wants to invest in India. (5 Marks)
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Operations Management
Q1. Explain the various Inventory models organisations use for the purpose of inventory procurement and consequently inventory management.
Briefly discuss the “Fixed period order system” and “Fixed quantity order system” of inventory ordering for a restaurant business, enlisting a few inventory items under each ordering type. Give your reasons for the same (10 marks)
Q2. Explain the importance of understanding the Product/ Technological life cycle for an organisation to optimize their manufacturing economics. Also discuss the concept from the customer preference changing from Desktop PCs to Laptops to Tablets. How do you think manufacturers can cope with these demand changes? (10 marks)
Q3. A prominent Social worker, alongwith help from a few NGOs and financial assistances for few philanthropic corporates, proposes to start a new school. However their objective is to provide education primarily to middle and lower income classes. You are required to suggest the team on the following points:
- Suggest a site location for the school, assuming it to be Metro city (you can assume a city of your choice). Give your reasons for the same (5 marks)
- What courses/board education should be offered in the school, i.e state boards / CBSE / ICSE / IB? Give your reasons for the same (Considering the point the target is middle and lower class people. Also assume that continuous but limited financial assistance is available to run the institute) (5 marks)
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Organisational Theory Structure & Design
- The need of the hour is that the organisations should focus on being diverse i.e. the employees should be hired and promoted on the basis of their talents, skills & qualification. There should not be any discrimination on their caste, religion, status, gender etc. Based on this statement please analyse one India based MNC which is said to be very diverse. (10 Marks)
- Discuss the organisational structure of the company where you are currently working discuss it with at least five principles of organisational structure (10 Marks)
- Casuals & formals is a fashion house based in Mumbai. Casuals & formals is in existence for the last six years and has experienced a fast growth trajectory in the last two years. The owner of Casuals & formals has retained you as a HR consultant to professionalize the organization to enable it to expand nationwide, in metro and other large cities.
- a) How will you do the internal organisational analysis based on the components of internal environment? (5 Marks)
- b) What will be your approach, strategy and action plan at Casuals & Formals for the objective of supporting rapid expansion? (5 Marks)
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Taxation – Direct & Indirect
Required to –
Q.1 . Compute the net taxable income of Mr. Aditya vyas for the Assessment year 2015-16, the details required are as under: (10 Marks)
|
|
(Amount in Rs) |
| 1 |
Income from chemical manufacturing business |
1000000 |
| 2 |
long term capital gain on transfer of debentures |
600000 |
| 3 |
Agriculture income |
82000 |
| 4 |
Following amount as Interest received on bank fixed deposit |
|
| |
a) Deposit in his own name |
119000 |
| |
b) In the name of minor son Aadi |
1250 |
| |
c) In the name of minor daughter Aditi |
7500 |
| 5 |
Donation to notified charitable institution |
120000 |
| 6 |
Bought forward loss of a discontinued business pertaining to A. Y 2013-14 |
30000 |
| 7 |
Deposit in PPF a/c |
175000 |
| 8 |
Winning from horse race (net of TDS) |
70000 |
Q2) Mr. Avinash is a manufacturer of plastic containers, started his production unit a year back, and now wants to shift his factory to another site. He wants to know the procedure to avail CENVAT Credit on inputs and provisions related to transfer of CENVAT Credit. Discuss. (10 Marks)
Q3 a) Mr. Amit owns a house property It is given on rent. Explain the concept of basis of charge under the above situation under the head Income from house property. (5 marks)
Q3 b) Mr. Romi is liable to deduct tax as he has entered a lot of transactions during the year liable to TDS. As a tax deductor, discuss his duties specified under the Income Tax Act. (5 marks)
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Business Ethics, Governance & Risk
- Narmada Bachao Andolan is a movement to protect the interest of people displaced by the Sardar Sarovar Dam. How far is it ethical to stop the construction of the dam which is going to benefit lacs of people, irrigating their land? (10 Marks)
- Satyam fraud is unfolding and so are the inherent weaknesses of Corporate Governance in India. Ramalinga Raju, once a poster boy of India’s growing software sector who could find a seat beside Bill Clinton on the dais, has become a villain in the corporate world for valid reason. The company is listed in BSE, NSE and NYSE. On BSE, the Satyam’s stock crashed down by 70 percent to Rs 52 from a high of Rs 188.70. It had a client list that boasted of fortune 500 companies. His emotionally charged four and half page letter of startling revelations shook the entire corporate world when he admitted of cooking the account and inflating the figure by Rs 5,040 crore. He committed this fraud and tried to hush up it by an abortive bid to purchase Maytas infra, a company created by him and run by his son Teja Raju. This scam is being equated from Enron of USA, because here also the scam was orchestrated by its Auditor, Arthur Anderson, in Satyam Price Waterhouse cooper.
State the causes of failure of corporate governance at Satyam Issue Systems? (10 Marks)
- Reliance “Ego was Genesis of our Troubles.”(The following text is an excerpt from the Times of India as stated by Shri Anil Ambani.It shows how Dhirubhai Ambani’s Nishkam Karma led to the success of Reliance and how the involvement of Ambani brothers in Sakam Karma led to its division) Karma yogi was my father Dhirubhai Ambani’s other name. He was a man of action. But as a true follower of Bhagavat Gita, he acted not for himself, but for humanity. In the true spirit of Nishkama karma, he remained free from attachment to the fruits of his action. Like a true bhakta, he attributed his good actions to the lord of all souls. The Gita is the essence of Krishna’s message. Its wisdom and fundamental truths are eternal, guiding man through life by revealing the purpose of human existence. Since the divine is an aspect of all us, trust has a central place in all our relationships. Ego is the source of all our troubles. It creates a feeling of separateness, sense of duality, the idea of being distinct and different from others. It is an arrogant and obsessive sense of ownership, the passion of Sakam that has lost touch with dharma. Humility is the essential foundation for building everything that is lasting and permanent. It means to create without claiming of doing without taking credit, of guiding without interfering. This was the abiding truth which guided the life of Dhirubhai Ambani. He never saw himself as an owner.
- How did the teachings of the Bhagavad Gita contribute to the success of Reliance in the era of Dhirubhai Ambani? (5 Marks)
- How can Nishkama Karma lead to success in Business Management? (5 Marks)
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Financial Institutions & Markets
Q.1) India has seen a rapid growth in industrial development with the launch of ‘Make in India’ campaign lead by Hon. Prime Minister. Grabbing this opportunity many companies started the business with rapid growth and development. A company named M/s. Galaxy Industries in the business of Textile consults you for helping them to raise capital. The company requests you to advise them on different mechanisms by which company can raise money in the primary market? (10 Marks)
Q.2) What do you mean by Mutual Funds and explain the structure of mutual funds in detail? (10 Marks)
Q.3 a) Mr. A wanted to purchase foreign currency. Explain the participants that are involved from whom Mr. A can purchase the foreign exchange (5 Marks)
Q.3 b) Discuss the fund based services offered by commercial banks with the help of suitable examples? (5 Marks)
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Marketing Research
- You want to understand why imports of a product are rising and want to use expert opinion. Explain how you may use multi-round Delphi method. Explain the meaning of Focus groups. (10 marks)
- You want to do sampling of consumers of cake in Chennai. What could be your sampling plan? (10 marks)
- You want to know whether the demand of a particular cold drink is dependent on age and/or location of shop.
(a) What questions will you ask to capture the demand? (5 marks)
(b) What questions will you ask to understand the determinants of demand in the case? (5 marks)
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Project Management
- A satellite assembly project in Europe involved representatives, engineers & scientists from 8 different countries. The manufacturing & sourcing of various components occurred at 8 different locations. The project was supposed to have been executed in 4 years & yet in the final 4th year of its completion, several locations reported manufacturing issues at their end due to which the assembly could not be done in time. What do you believe could be reasons behind this project failure? (10 marks)
- In the past few months, the demand pattern for a project is as follows: – (10 Marks)
| Month |
1 |
2 |
3 |
4 |
5 |
6 |
| Demand (in lakhs) |
15 |
17 |
21 |
25 |
29 |
32 |
Using the formula, how do you estimate the demand for month 7 using a two month moving average method? Also, find out the forecast for month 7 using exponential smoothing method with a smoothing constant of 0.8. Amongst these two methods which one would you suggest & why?
Q3 a) You are the CEO of Foxconn & you are invited to set up a Manufacturing unit in India? Which parameters would you consider while choosing a plant location in India? (5 marks)
Q3 b) Construct a Gantt chart for an Infrastructure project with total time duration of 12 months. You may consider any project example of your choice. (5 marks)
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