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DRIVE SUMMER 2016

PROGRAM Master of Business Administration- MBA

SEMESTER 4

SUBJECT CODE &

NAME

ML0015 –Services Marketing and Customer Relationship Management

1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.

Targeting goals

Answer: Customers form the most integral part of service production as well as marketing. The service process is begun by identifying and then targeting the right customers. It is important for every firm to specify the target group before launching a service product. A huge

2 Briefly discuss Service Marketing Mix with suitable examples.

Service Marketing Mix

Answer: Marketing mix conveys the positioning of a service or a product. In cases of services all the 4Ps are very flexible, i.e., many number of combinations of the 4Ps are possible to

3 Describe the Howard Sheth model of customer Behaviour.

Howard Sheth model

Answer: Making a service purchase decision is seldom a solitary enterprise, that is to say, many people are involved in the decision-making process. For this purpose, key players need to be identified so that a specific service format can be developed. Additionally, it is task of service managers to see to it that some degree of equilibrium is maintained between people’s needs and promotional messages. Sometimes, buyers of any given service do not exercise complete

4 Briefly discuss impact & importance of IT for Education & Banking sector?

IT in the Education sector

IT in the Banking sector

Answer: Education

Information technology has the potential to enhance and complement traditional teaching methods by providing additional tools to a teacher to display and explain ideas to their students and providing students with innovative but practical learning tools to help study. For a teacher the presentation of study material can be enhanced through multimedia presentations

5 Describe the nature of service marketing.

Nature of service marketing

Answer: Service marketing is marketing based on relationship and value. It may be used to market a service or a product that is defined under service activities discussed earlier. Marketing a service-based business is different from marketing a goods based business. For one, it is not

6 Write short notes on:

1. a) e-CRM
2. b) Customer Life Cycle

Answer: a) The basic idea of e-CRM comes from e-commerce. Essentially, e-CRM differs from CRM in terms of the technology and the syntactical nature of interface with customers. Typically an e-CRM would provide customers with a self-service browser based window on which they may have greater autonomy to surf different schemes and offers. Additionally, an e-CRM will

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ASSIGNMENT

DRIVE

SUMMER 2016

PROGRAM

MBA

SEMESTER

IV

SUBJECT CODE & NAME

MA0044 – INSTITUTIONAL BANKING

1 Give an overview on Small Industries – Micro, Small and Medium Enterprises (MSMEs)

Overview on Small Industries – Micro, Small and Medium Enterprises (MSMEs)

Answer: According to the statistics, (Fourth Census of Micro, Small and Medium Enterprises (MSME) sector), the small-scale sector is providing employment to 59.7 million people spread over 26.1 million establishments. It is estimated that the MSME sector produces about 45% of the output and around only 40% of the agricultural products are being exported, placing the MSME sector second only to the

2 Explain the Production Credit and Investment Credit extended by NABARD.

NABARD Production Credit

NABARD Investment credit

Answer: NABARD was established as an apex bank for the development of agriculture and rural finance. NABARD supports all related economic activities particularly in rural areas and elevates integrated and

3 Enumerate the role of DFIs in India for Infrastructure Development – Products & Services.

Role of DFIs in India for Infrastructure Development – Products & Services

Answer: DFIs provide various kinds of finance services to exporters and importers. Some of these are:

• Pre-shipment export

4 Give an overview of the products and services of HUDCO

Overview of the products and services of HUDCO

Answer: HUDCO is a public sector company, fully owned by the Government of India (GOI), for financing of housing and urban infrastructure activities in India. HUDCO was incorporated on 25 April 1970

5 Compare and contrast Institutional Banks vs. Commercial Banks.

Institutional Banks vs. Commercial Banks

Answer: In the modern banking setup in India, commercial banks play the most important role. They were basically playing only the role of custodian of money and money lenders to individuals. A couple

6 Illustrate the challenges posed by information technology in the banking sector.

Challenges posed by information technology in the banking sector

Answer: The following are the challenges posed by information technology for the banking sector:

• Safety and security – Cheaper and all-invasive communication vehicles like Internet improve communication, but are not always safe and secure. These challenges are to be

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DRIVE SUMMER 2016

PROGRAM

MBA

SEMESTER

IV

SUBJECT CODE & NAME

MA0043 – CORPORATE BANKING

1 “Corporate banking entails exclusive and comprehensive provisions of customized banking services to corporate clientele”. Enumerate the concept.

Refer Unit – 1

Various customised corporate banking services

Answer: Corporate banking entails exclusive and comprehensive provision of customized banking services to corporate clientele. Under corporate banking, banks normally target medium to large-sized companies to primarily

2 Write notes on :

1. a) Consortium finance
2. b) Loan Syndication

Refer Unit -2

Consortium finance

Loan syndication

Answer: A) Consortium finance

Under this arrangement, several banks (or financial institutions) finance a single borrowing firm with common appraisal, common documentation, joint supervision and follow-up exercises. A large bank approaches the client, collects the information about amount of loan, terms and conditions and then calls a

3 What are the points/precautions to be noted while opening a Letter of Credit (LC)?

Refer Unit – 4

Points/precautions to be noted while opening an LC

Answer: Points/precautions to be noted while opening an LC

1. Letter of credit offers almost complete protection to the seller but the buyer is put to many disadvantages and has to make payments against documents only. Before agreeing to open a letter of credit in favour of the seller, the opener must be satisfied with the creditworthiness and

4 “Venture capital is the leading source of finance to meet the requirements of new entrepreneurs”. Justify you agreement or disagreement.

Explain the features and types of credit derivatives.

Refer Unit – 7

Venture capital as the leading source of finance for new entrepreneurs.

Features and types of credit derivatives.

Answer: Venture capital (VC) is the leading source of finance to meet the requirements of new entrepreneurs. Usually the return on investment varies, and such types of financing aids in buy-outs, acquisition

5 Explain the features and role of Board of Industrial and Financial Reconstruction (BIFR).

Refer Unit-10

Features and role of BIFR

Answer: The Board of industrial and Financial Reconstruction (BIFR) became fully operational in May, 1987. Popularly perceived to be a semi-judicial body, the BIFR was established by the Central Government, under section 3 of the Sick Industrial Companies (Special provisions) Act,1985. Issues, such as recuperating sick companies, helping companies to close down when they are deemed unfit even for

6 Illustrate the Basel III norms of Capital adequacy for banks.

Refer Unit – 14

Basel III norms

Answer: Basel III Norms

The availability of adequate capital funds at low cost is crucial for banks to serve their corporate clients better. However Basel III norms have raised new and difficult issues for banks. Basel III is the third part

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DRIVE

SUMMER 2016

PROGRAM

MBA

SEMESTER

IV

SUBJECT CODE & NAME

MA0042/MA0047

TREASURY MANAGEMENT

1 “The Call money market is an important segment in Indian money market”. In the light of the parenthesis describe the Call Money market in India.

Describe the Call money market in India

Answer: Call money market or inter-bank money market is where surplus funds of banks are mostly traded. Borrowings in the call money market are for a short duration, usually between an overnight and a fortnight to meet transient defaults. These are

2 What is exchange rate mechanism ?

Explain the factors influencing the exchange rate.

What is exchange rate mechanism ?

Explain the factors influencing exchange rates

Answer: Exchange Rate Mechanism

Exports and imports of goods and services from India to other countries necessitate payment in various currencies. A foreign

3 Write notes on :

1. a) Foreign market stabilization scheme bonds (MSS bonds)
2. b) Foreign exchange dealers association of India (FEDAI)

Answer: A) Foreign market stabilization scheme bonds (MSS bonds)

MSS (Market Stabilisation Scheme) securities are issued with the objective of providing the RBI with a stock of securities with which it can intervene in the market for managing liquidity. These securities are issued not to meet the

4 Explain the objectives and processes of managing risks in an organization.

Management of risks and its objective

Steps of risk management process

Answer: Etymologically, the word risk comes from the Latin word resicum (and French word risqué). The first formal definition of the term came from Frank Knight (1921), who said, risk is uncertainty that can be quantified. ‘…to

5 Explain the different theories of Interest rate.

Different theories of Interest rates

Answer: Interest rate risk, according to the RBI circular, is the risk where changes in market interest rates affect a bank’s financial position. Changes in interest rates affect both the current earnings (earnings perspective) as also the net worth of the bank (economic value perspective). The risk from the earnings’ perspective can be measured as changes in the Net Interest Income (NIL) or Net Interest Margin (NIM).

6 Illustrate the different approaches for computation of Value at Risk (VAR).

Approaches to compute VAR

Answer: The market risk of a portfolio refers to the possibility of financial loss due to the adverse movement of variables such as interest and exchange rates. Quantifying market risk is important to regulators

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MA0046 – MERCHANT BANKERS

Summer 2016

1 How does a merchant banker get registered with SEBI? What are the eligibility criteria?

Eligibility criteria to be registered as merchant bankers with SEBI

Answer: To get registered as a merchant banker, the person concerned has to follow some steps. The merchant bankers are registered under four different categories.

1. Category I, that is to carry on any activity of the issue management, which will, inter alia, consist of preparation of

2 How does an Indian Company raise funds from the foreign markets? Differentiate between ADRs and GDRs.

Raising funds from foreign markets

Differentiate between ADRs and GDRs

Answer: Raising Funds from the Foreign Markets

Companies in India have increased in terms of their size and geographical coverage. Many times the companies need to import costly machinery and technology for which payment is required to be made in foreign

3 Illustrate some of the fund based financial services.

Some of the fund based financial services

Answer: Fund based services involve funds of financial institutions.

Under this category some specific services are included. A brief explanation of important services is given below.

• Lease financing: A financial lease is a means of financing capital equipments. It gives impetus to the investment activity and facilitates the flow of savings into real investment. For example, PNB Housing Finance Limited provides a unique service to its customers which is known as Lease

4 Explain the essentials of an Insurance Contract. What is Bancassurance ?

Essentials of an Insurance Contract

Bancassurance

Answer: According to Section 10 of the Indian Contract Act, 1872, ‘All agreements are contracts if they are made by free consent of parties, competent to contract, for a lawful consideration and with a lawful

5 Explain the benefits and limitations of Leasing.

Benefits and limitations of leasing

Answer: Benefits to the lessee

• Simple source of finance

Leasing is an easy source of intermediate and long-term finance. As the ownership of the asset lies with the lessor, the lease does not require any security for the asset. Various types of provisions are applicable when one asset is purchased with long-term loans from financial

6 Illustrate the concept of effective portfolio management to minimise risk and maximise returns.

Effective portfolio management to minimise risk and maximise returns

Answer: Risks and Returns of a Portfolio

The following equations are used to measure the risks and returns of a portfolio. The following is an example of

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ASSIGNMENT

Course Code                                                      :                               MS – 26

Course Title                                                       :                               Organisational Dynamics

Assignment Code                                            :                               MS-26/TMA/SEM – II/2016

Coverage                                                             :                               All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

Question.1. Why do groups get formed? What are the stages of group development in an organizational situation?

Relate the process with your organizational experience or the ones you are aware of. Briefly describe the organization and the situation you are referring to.

Answer:People form groups to improve the effectiveness of the resources, to satisfy their social needs, to interact with each other’s ideas and share common beliefs.

Group behavior constitutes the analysis based on categories and its’ processes, intergroup relations and interindividual interaction. It is true that people’s perceptions or forming groups aim at achieving groups’ goals by task-related (instrumental) and expressive (socio-emotional) behaviours. Group behaviours were adopted from a post-war ‘group’ psychologist named R.F. Bales who believes the characteristics of ‘groups’ include; the natural tendency towards equilibrium and ways of tackling the tasks.

Question.2. What is Stress? What is the concept and stages of Burnout? Describe the concepts relating to your organizational experience or the ones you are aware of. Briefly describe the organization and the situations you are referring to.

Answer:Job stress in organizations is widespread. About half of all American workers feel the pressures of job-related stress. Extensive research shows that excessive job stress can adversely affect the emotional and physical health of workers. The result is decreased productivity, less satisfied, and less healthy workers. This paper will first discuss the symptoms and causes of stress, and then explore ways in which managers might reduce stress in themselves and their subordinates.

Job stress can have a substantial negative effect on physical and emotional health. Williams and Huber (1986) provide a comprehensive list of the symptoms of stress. These are: “constant fatigue, low energy level, recurring headaches, gastrointestinal disorders, chronically bad breath, sweaty hands or feet, dizziness, high blood pressure,

Question.3. Explain the concept of self empowerment, and Power enhancers of leaders in organizational set ups.

Explain power enhancers with examples you are aware of. Describe the context and the organization you are referring to.

Answer:Empowerment is a process that enables individuals and groups to fully access personal and collective power and employ this power when engaging with other people, other institutions, or society. Empowerment does not give people power; rather, it helps to release and express the power that people already have.

Empowerment encourages people to gain the skills

Question.4. Briefly describe the forms of strategic alliances. Also describe briefly the tenets of strategic alliances.

Draw from your experience or knowledge referring to the operational aspects of strategic alliances and critically analyse the reasons what makes or mars strategic alliances in organizational setups.

Answer:“Strategic” may be one of the most over-used words in business today. This observation is especially valid in the world of alliances, where managers must distinguish between those alliances that are merely conventional and those that are truly strategic. This author outlines the five factors that make an alliance “strategic.”

As companies gain experience in building alliances, they often find their portfolios ballooning with partnerships. While these partnerships may contribute value to

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question1. Describe the process and principles of modelling in detail.

Answer1. Process models are processes of the same nature that are classified together into a model. Thus, a process model is a description of a process at the type level. Since the process model is at the type level, a process is an instantiation of it. The same process model is used repeatedly for the development of many applications and

Question2.  a. Discuss any four applications of linear programming.

Answer2a. Four applications of linear programming are as follows:

1. Marketing applications:

• Main application of linear programming in marketing is “media selection”.
• Linear programming can be used to help marketing managers allocate a fixed budget to various advertising media.
• The main objective is to

1. An organisation produces X1 and X2 units of products R and S, respectively. In this case, the objective function and constraints are expressed as follows:

Maximise                        Z = 60X1 + 120X2

 Subject to,                     3X1 + 6X2   ≤   240         Raw material constraint                    

                                          2X1 + 4X2   ≤   800        Labour hours constraint             

                                          X1, X2         ≥   0            Non-negativity condition

Use graphical method to determine how many units of products R and S the organisation should produce to maximise its profits.

Answer 2(b) – Here,

We have to maximise Z = 60X1 + 120X2

Subject to,

3X1 + 6X2 ≤ 240

Question3.a. Explain the concept of Trans-shipment.

Answer3(a). Transhipment is the act of off-loading a container from one ship and loading it onto another ship. In any service operated by any line there are practical restrictions in terms of coverage of ports.. There is no shipping line that can cover all ports around the world on a single service and therefore the services are segregated into trade lanes.

Let’s say there is a liner service that connects

1. Solve the following transportation problem using North-west corner method & Matrix minimum method.

Answer3(b).

The

Question4. The processing time of four jobs and five machines (in hours, when passing is not allowed) is given in following table

1. Find an optimal sequence for the above sequencing problem.
2. Calculate minimum elapsed time & idle time for machines A, B, C, D & E.

Answer4.

The Processing time for the new problem is given below:

Question5. Define following criteria’s used for decision making under Uncertainty

1. Optimism (maximax or minimin) criterion

Answer 5(a).

Maximax (Optimist)

The maximax looks at the best that could happen under each action and then chooses the action with the largest value. They assume that they will get the most possible and then they take the action with

1. Pessimism (maximin or minimax) criterion

Answer5(b).

Maximin (Pessimist)

The maximin person looks at the worst that could happen under each action and then choose the action with the largest payoff. They assume that the worst that can happen will, and then they take the action with

1. Equal probabilities (Laplace) criterion

Answer5(c).

Laplace criterion is also called as law of equal probabilities criterion or criterion of rationality, since probability of states of nature are not known it is assumed that all states of nature will occur in equal probability. I.e. assign an equal probability. The Laplace criterion uses all the information by assigning equal

1. Coefficient of optimism (Hurwicz) criterion

Answer5(d).

A compromise between the maximax and maximin criteria. The decision maker is neither totally optimistic (as the maximax criterion assumes) nor totally pessimistic (as the maximin criterion assumes).

1. Regret (salvage) criterion

Answer5(e).

The minimization of regret that is highest when one decision has been made instead of another. In a situation in which a decision has been made that causes the expected payoff of an event to be less than expected, this criterion e

Question6. Explain the following:

1. Economic Order Quantity(EOQ)

Answer6(a).

Economic order quantity (EOQ) is an equation for inventory that determines the ideal order quantity a company should purchase for its inventory given a set cost of production, demand rate and other variables. This is done to minimize variable inventory costs, and the formula takes into account storage, or holding, costs, ordering

1. PERT and CPM

Answer6(b).

PERT stands for Program Evaluation Review Technique, a methodology developed by the U.S. Navy in the 1950s to manage the Polaris submarine missile program. A similar methodology, the Critical Path Method (CPM) was developed for

1. Applications of queuing models

Answer6(c).

Queueing Theory has a wide range of applications, and this section is designed to give an illustration of some of these.  It has been divided into 3 main sections, Traffic Flow, Scheduling and Facility Design and Employee Allocation.  The given examples are certainly not the only applications where queuing theory can be put to good

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1 Explain the differences between wealth maximization and profit maximization.

Explain relation between finance and accounting

Differences between wealth maximization and profit maximization

Explanation of relation between finance and accounting

Answer: Wealth maximisation vs. profit maximisation

• Wealth maximisation is based on cash flow. It is

Q2 Explain about the doubling period and future value. Solve the below given problem:

Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?

Explanation of doubling period

Solving the problem

Explanation of future value

Answer: Doubling period

Doubling period is the period which makes the investment as “Doubled”, that is the amount invested fetches 100% return.

1. Rule of 72

The initial amount of investment gets Doubled within which 72/I

Where, I = Interest Rate of the investment.

2. Rule of 69

The amount method is found to crude logic in determining the doubling period which has its own limitations. The rule of 69 eliminates the bottleneck

Q3 Write short notes on:

1. a) Irredeemable bonds

Answer: Irredeemable bonds or perpetual bonds

Bonds which will never mature are known as irredeemable or perpetual bonds. Indian Companies Act restricts the issue of such bonds and therefore, these are very rarely issued by corporates these days. In case of these bonds, the terminal value or maturity value does not exist because they are not redeemable. The face

1. b) Zero coupon bonds

Zero coupon bonds

In India, zero coupon bonds are alternatively known as Deep Discount Bonds (DDBs). These bonds became very popular in India for over a decade because of issuance of such bonds at regular intervals by IDBI and ICICI. Zero coupon bonds have no coupon rate, that is, there is no interest to be paid out. Instead, these bonds are issued at a

1. c) Valuation of Shares

Valuation of Shares

A company’s shares can be categorised into:

• Ordinary or equity shares
• Preference shares

The returns the shareholders receive in return are called dividends. Preference shareholders get a preferential treatment as to the payment of dividend and repayment of capital in the event of winding up. Such holders are

Q4 Explain the factors affecting Capital Structure. Solve the below given problem:

Given below are two firms, A and B, which are identical in all aspects except the degree of leverage, employed by them. What is the average cost of capital of both firms?

Details of Firms A and B

Explanation of factors affecting capital structure

Solution for the problem

Interpretation

Answer: Factors Affecting Capital Structure

Leverage: The use of sources of funds that have a fixed cost attached to them, such as preference shares, loans from banks and financial institutions, and debentures in the capital structure, is known as “trading on equity” or “financial leverage”. If the assets financed by debt yield a return greater than the cost of the debt, the EPS will increase without an increase in the owner’s investment. Similarly, the EPS will also increase if preference share capital is used to acquire assets. But the leverage impact is felt more in case of debt because of the following reasons:

Q5 Explain the capital Budgeting process and its appraisals

Solve the below given problem:

Given below are the details on the cash flows of two projects A and B. Compute payback period for A and B.

Cash flows of A and B

Explanation of capital budgeting process and its appraisals.

Solution for the problem

Answer: Capital budgeting process

After the screening of proposals for potential involvement is over, the company should take up the following aspects of capital budgeting process:

• A proposal should be commercially viable. The following aspects are examined to ascertain the commercial viability of any investment proposal:
• Market for the product
• Availability of raw materials
• Sources of raw materials

Q6 Explain the concepts of working capital. Explain the determinants of working capital.

Explanation of concepts of working capital

Explanation of determinants of working capital

Answer: Concepts of Working Capital

Gross working capital: Gross working capital refers to the amounts invested in various components of current assets. It basically refers to the current assets. This concept has the following practical relevance:

• Management of current assets is the crucial aspect of working capital management
• Gross working capital helps in the fixation of various areas of financial responsibility
• Gross working capital is an important component of operating capital.

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ASSIGNMENT

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

QUESTION1. Write Short notes on 

1. Inferential Statistics

Answer1a.Inferential statistics use a random sample of data taken from a population to describe and make inferences about the population. Inferential statistics are valuable when it is not convenient or possible to examine each member of an entire population. For example, it is impractical to measure the diameter of each

1. Questionnaire design

Answer1b. No survey can achieve success without a well-designed questionnaire. Unfortunately, questionnaire design has no theoretical base to guide the marketing researcher in developing a flawless questionnaire. All the researcher

1. Statistical survey

Answer1c. Statistical surveys are collections of information about items in a population. Surveys can be grouped into numerical and categorical types. A numerical survey is to get numbers as replies. For example: How many

1. Ogives

Answer1d. In statistics, an ogive is a free-hand graph showing the curve of a cumulative distribution function. The points plotted are the upper class limit and the corresponding cumulative frequency.[4] (which, for the

1. Histogram

Answer1e. A histogram is a graphical representation of the distribution of numerical data. It is an estimate of the probability distribution of acontinuous variable (quantitative variable) and was first introduced by Karl Pearson. To construct a

QUESTION2. a. What do you mean by Probability? 

Answer2a. Probability is a branch of mathematics that deals with calculating the likelihood of a given event’s occurrence, which is expressed as a number between 1 and 0. An event with a probability of 1 can be considered a certainty: for example, the probability of a coin toss resulting in either “heads” or “tails” is 1, because there are

b.A bag contains 5 white, 6 red, 2 green and 2 black balls. One ball is selected at random from the bag. Find the probability that the selected ball is-

1. white
2. non-white

iii. white or green 

1. black or red

Answer2b.

(i)Total No. of Balls = (5+

Probability of white ball = P(E) = n(E)/n(S) = 5/15 = 1/3

(ii)Total No. of Balls =

Probability of Non-white ball = P(E) = n(E)/n(S) = 10/15 = 2/3

(iii)Probability of white

Probability of white or green balls = 1/3 + 2/15 = 7/15

(iv)Total no. black

Probability of black or red balls = 2/15+6/15 = 8/15 .

QUESTION3. What Do you mean by Sampling? Describe various Probability and Non- Probability Sampling Methods.

Answer3.

Sampling – In statistics, quality assurance, and survey methodology, sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population. Each observation measures one or more properties (such as weight, location, color) of observable bodies distinguished as

QUESTION4. Write short notes on

1. Type I and Type II error

Answer4a. When you do a hypothesis test, two types of errors are possible: type I and type II. The risks of these two errors are inversely related and determined by the level of significance and the power for the test. Therefore, you should determine which error has more severe consequences for your situation before you

1. Level of Significance

Answer4b. In hypothesis testing, the significance level is the criterion used for rejecting the null hypothesis. The significance level is used in hypothesis testing as follows: First, the difference between the results of the experiment and the null hypothesis is determined. Then, assuming the null hypothesis is true, the probability of a difference that large or larger is computed . Finally, this probability is compared to the

1. Null Hypothesis

Answer4c. In inferential statistics, the term “null hypothesis” usually refers to a general statement or default position that there is no relationship between two measured phenomena, or no association among groups.  Rejecting or disproving the null hypothesis—and thus concluding that there are grounds for believing that there is a relationship between two phenomena (e.g. that a potential treatment has a measurable effect)—is a central task in the modern practice of science, and gives a precise criterion for rejecting a

1. Two–tailed Tests and One–tailed Tests

Answer4d. In statistical significance testing, a one-tailed test and a two-tailed test are alternative ways of computing the statistical significance of aparameter inferred from a data set, in terms of a test statistic. A two-tailed test is used if deviations of the estimated parameter in either direction from some benchmark value are considered theoretically possible; in contrast, a one-tailed test is used if only deviations in one direction are

1. Test Statistics

Answer4e. A test statistic is a standardized value that is calculated from sample data during a hypothesis test. You can use test statistics to determine whether to reject the null hypothesis. The test statistic compares your data with what is expected under the null hypothesis. The test statistic is used to calculate the p-value.

QUESTION5. a. Explain The concept of One Way ANOVA

Answer5a. The one-way ANOVA compares the means between the groups you are interested in and determines whether any of those means are statistically significantly different from each other. Specifically, it tests the null hypothesis:

One-way ANOVA Null Hypothesis

1. Table given below depicts the data on production rate by five workmen on four machines. Test whether the rate is significantly different due to workers and machines

Answer5b.

                                      Descriptives ( with 95 % Confidence Interval for Mean)

QUESTION6. a. Explain the meaning of Weighted Index Numbers.

Answer6a. When all commodities are not of equal importance. We assign weight to each commodity relative to its importance and index number computed from these weights is called weighted index numbers.

1. Information of sales price per unit of different commodities for two different years is given in following table-

Construct the Price Index taking 2010 as the base year and 2016 as the current year by following methods. 

1. Laspeyre’s Price Index
2. Paasche’s Method

iii. Dorbish and Bowley’s method 

1. Fisher’s Ideal Index Method

Answer6b.

The computation table is as follows for getting the required price indexes –

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ASSIGNMENT

QUESTION1. From the following particulars prepare a summarized Balance Sheet of a firm as on 31. 03.2016 : 

Fixed Assets to Net Worth                                              0.8 : 1

Current Ratio                                              3 : 1

Reserves included in Proprietors Fund                         25 %

Acid Test Ratio                                            3: 2

 Fixed Assets                                      Rs. 8,00,000

 Cash and Bank Balance                                      Rs. 15,000

 Current Liabilities                                                           Rs. 1,50,000

The firm has no Bank Overdraft.

Answer1.

FA to Net worth  =  0.8:1

Current Ratio    =  3:1

QUESTION2. Define and distinguish between Financial Accounting and Management Accounting.

Answer2.

Financial Accounting

Financial accounting is the process of recording, summarizing and reporting the myriad of transactions resulting from business operations over a period of time. These transactions are summarized in the preparation of financial statements, including the balance sheet, income statement and cash flow statement, that

QUESTION3. Balance Sheets of Bhaskar and Soumya Corporation are  given below :

During the year Bhaskar and Soumya introduced additional capital of Rs. 20,000 and drew  Rs. 60,000. Provision for Depreciation of Machinery – Opening Balance Rs. 2,00,000 and Closing Balance Rs. 2,20,000. No depreciation was provided on other assets. The value of Building was increased by Rs. 25,000 and the same was adjusted with Capital Account. 

Prepare Cash Flow Statement as per AS-3 Indirect method.

Answer3.

Bhaskar and Saumya Corporation

Cash Flow Statement 

(for the year ended 31 March 2016)

QUESTION4. a) Write a note on “Schedule of Changes in Working Capital”.

Answer4a. The information relating to the changes in current natured accounts between two periods of time presented in the form of a statement is what we call the schedule/statement of changes in working capital.

Preparing the schedule/statement of changes

1. b) Prepare a Schedule of changes in Working Capital from the Balance Sheets given :

Answer4b.Here is the schedule of changes in working capital

QUESTION5. A   Ltd.  and  B  Ltd.  Sell  the  same  type  of  product  in  same  type  of  market.  Their  budgeted  Profit & Loss  for  the  year ending  2015 are  as  under :       A  Ltd.                         B  Ltd.        

Rs.                  Rs.                                 Rs.                 Rs.

Sales              1,50,000                                   1,50,000

Less :  Variable  Cost    1,20,000            1,00,000            

 Fixed  Cost              15,000              35,000            

1,35,000                                   1,35,000 

  Budgeted  Profit                           15,000                                      15,000  

1. a) Calculate the  BEP   and     (b)   Margin  of   Safety    in   each  business,  (c)   State  which  business  is  likely  to  earn  greater  profits  in  conditions  of            (i)  heavy  demand  for  their  product    (ii)  low  demand  for  their  product 

Answer5. a.                                               A                                                B

B.E.P   =

or

QUESTION6. a) Distinguish between Budgetary Control and Standard Costing.

Answer6a.Standard Costing and Budgetary Control are the two systems of costing, which are quite similar to each other like both provides a benchmark which helps to compare the actual performance with the estimated figures. The two aims at controlling costs and measuring the performance by fixing targets. These two systems are neither alike nor interdependent. The former, forecasts, cost accounts but the later projects detail about financial accounts. Similarly, there are many differences between Standard Costing and Budgetary Control, which has been discussed below.

1. b) Particulars given :

Opening Stock of Materials  –  NIL

Closing Stock of Materials  –  700 units

Materials purchased 4,000 units @  Rs. 2.50 each

Standard quantity of Materials required per tonne of finished product  –   20 units

Standard rate of Material  –  Rs. 2 Finished products for the period  –   100 tonnes 

Calculate :  I. Material Cost Variance II. Material Price Variance III. Material Usage Variance

Answer6b.

Basic calculations to be made as follows –

(i) Actual quantity of material used = Opening Stock+ Purchase- Closing Stock

= Nil + 4000 units – 700 units

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

QUESTION1. Define the Concept of Operations Research. Also Explain its framework.

Anwer1. Operations research, or operational research in British usage, is a discipline that deals with the application of advanced analytical methods to help make better decisions. Further, the term ‘operational analysis’ is used in the British (and some British Commonwealth) military, as an intrinsic part of capability development, management

QUESTION2. Explain the concept of forecasting. Also Elaborate the steps involved in the forecasting process.

Answer2. A planning tool that helps management in its attempts to cope with the uncertainty of the future, relying mainly on data from the past and present and analysis of trends. Forecasting starts with certain assumptions based on the management’s experience, knowledge, and judgment. These estimates are projected into the coming months or years using one or more techniques such as Box-Jenkins models, Delphi method, exponential smoothing, moving averages, regression analysis, and trend projection. Since any error in the

QUESTION3. An organisation has three production centres P1, P2 and P3 that supply products to four warehouses W1, W2, W3 and W4. The monthly production capacities of the three production centres are 160, 150 and 190 units, respectively. The monthly demand of warehouses is 80, 90, 110 and 160 units, respectively. The transportation cost per unit (in rupees) is shown in following Table 

Discussion questions:

1. How many units should an organisation supply to warehouses so that the total transportation cost is minimised?
2. Calculate Total Transportation Cost

Answer3.

1. Here, total production capacities of three production centres = 160 + 150 + 190 = 500 units and total demand of warehouses = 80 + 90 + 110 + 160 = 440 units.

In order to minimise the total transportation cost, both should be equal. So organisation need to supply 500 – 440 = 60 units.

QUESTION4. Explain the following criterions that a decision maker may adopt under uncertain conditions. 

1. Maximax Criterion

Answer4a.In decision theory, the optimistic (aggressive) decision making rule under conditions of uncertainty. It states that the decision maker should select the course of action whose best (maximum) gain is

1. Maximin Criterion

Answer4b.It is a strategy which maximizes the minimum gain (or minimizes the maximum loss). A risk adverse manager using this rule will select the option with the largest payoff based on the assumption that the

1. Minimax Regret Criterion

Answer4c.It is a strategy which seeks to minimize the maximum possible regret ie opportunity cost that will be incurred as a result of having made the wrong decision (e.g. contribution/profit/cost savings forgone). The

1. Realism Criterion

Answer4d.The Criterion of Realism decision rule is an attempt to make a tradeoff between complete risk indifference (as in the Maximax rule), and total risk aversion (as in the Maximin rule). With this procedure, the decision maker will decisde how much emphasis to put on each extreme. Tod do this, he must choose a Coefficient of Realism, called alpha (α), which is a decimal number between 0 and 1.

1. Insufficient Reason Criterion

Answer4e.A principle that was first enunciated by Jakob Bernoulli which states that if we are ignorant of the ways an event can occur (and therefore have no reason to believe that one way will occur preferentially compared to another), the event will occur equally likely in any way. Keynes (1921, pp. 52-53) referred to the principle as the principle of indifference, formulating it as “if there is no known reason for

.

QUESTION5. Solve the assignment problem shown in the following table:

Also determine the total assignment cost.

Answer5.

Let us solve the assignment problem:

Step 1: We have to get at least one zero in each row and each column. For that we need to take lowest element of each individual row and subtract that from every element of that row and follow the same

QUESTION6. Elaborate the replacement of equipment that deteriorates with time. What are the limitations of replacement models?

Answer6.

If any equipment or machine is used for a long period of time, due to wear and tear, the item tends toworsen. A remedial action to bring the item or equipment to the original level is desired. Then the need forreplacement becomes necessary. This need may be caused by a loss of efficiency in a situation leading toeconomic decline. By efflux of time the parts of an item are being worn out and the cost of maintenance andoperation is bound to

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ASSIGNMENT

Course Code                                                      :                               MS – 28

Course Title                                                       :                               Labour Laws

Assignment Code                                            :                               MS-28/TMA/SEM – II/2016

Coverage                                                             :                               All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

Question.1. Explain the concept of social justice in relation to industrial jurisprudence. Describe the influence of ILO Conventions and Recommendations on Labour Legislation in India.

Answer:For the efficient functioning of a working unit an amicable environment, cooperation between the workers and the employers, reasonable remuneration and proper working condition are the prerequisites. From the laissez faire to the ‘welfare state’, the socio-economic conditions have faced drastic changes, not only in India but also across the world.

The industrial position that prevailed in the pre-independence era of India does not remain pristine. The industrial revolution in India brought with it certain inhumane as well as unjust aspects of the colonial era. To cope with these problems, industrial

Question.2. Describe the scope and coverage of the Mines Act, 1952. Discuss the enforcement of the Act and the provisions regarding working hours and limitation of employment under the Act.

Answer:Recovery of expenses.—The Central Government may direct that the expenses of any inquiry conducted by 1[a Committee constituted under section 12] shall be borne in whole or in part by the owner or agent of the mine concerned,

Question.3. Define object, scope and coverage of the Industrial Employment (standing orders) Act, 1946. What are the Acts or Omissions on the part of a workman which amount to misconduct under the Act?

Answer:What are ‘Standing Orders’ – ‘Standing Orders’ means rules of conduct for workmen employed in industrial establishments. ‘Standing orders’ means rules relating to matters set out in the schedule to the Act. [section 2(g)]. The schedule to the Act requires that following should be specified in Standing Orders –

Question.4. Distinguish between Minimum, Fair and Living wages. Explain the powers which the government can exercise under the minimum wages Act, 1948. Describe the objective of the minimum wages Act. To what extent do you think this objective has been attained?

Answer:The Minimum Wages Act 1948 is an Act of Parliament concerning Indian labour law that sets the minimum wages that must be paid to skilled and unskilled labours. The Indian Constitution has defined a ‘living wage’ that is the level of income for a worker which will ensure a basic standard of living including good health, dignity, comfort, education and provide for any contingency. However, to keep in mind an industry’s capacity to pay the constitution has defined a ‘fair wage’. Fair wage is that level of wage that not just maintains a level

Question.5. What is the object of the Employee provident Funds and Miscellaneous provisions Act, 1952? Explain the various modes in which the Central Provident Fund Commissioner can recover arrears of any amount due from any employer under section 8 of the Act?

Answer:The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952, permits the Central Government, subject to specified conditions, to exempt any establishment from the operation of all or any or the provisions of the scheme if the employees of such establishments are, without making any separate contribution or payment of premium, in enjoyment of life insurance benefits which are more favourable than the benefits

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Briefly discuss the importance of Time and Territory management.

Answer:It is rightly said “Time and Tide wait for none”. An individual should understand the value of time for him to succeed in all aspects of life. People who waste time are the ones who fail to create an identity of their own.

What is Time Management ?

• Time Management refers to managing

Question.2. Why relationship marketing is being used in present business scenario?

Answer:The essence of relationship marketing is a personal or emotional connection to a brand.  This connection is centered on trust that is created through the consistent delivery of a product or service that meets or exceeds customer expectations.

Corporate Culture Impacts Relationship Marketing: This trust is difficult to achieve and even harder to sustain.  Brands must recognize there are cultural implications to a successful relationship marketing strategy.  There must be

Question.3. What are the functions of a wholesaler?

Answer:Wholesaling is the buying/handling of products and services and their subsequent resale to institutional users and in some cases to final consumers. Wholesaling assumes many functions in a distribution channel, particularly those in the sorting process. Manufacturers and service providers sometimes act as their own wholesalers.

Wholesaling is a significant aspect of distribution because of its impact on the economy, its functions in the distribution channel and its relationship with suppliers and customers. In USA, wholesalers generate almost one-fifth of their total revenues from foreign markets.

Question.4. Explain the demand management model.

Answer:Demand Management is a planning methodology used to forecast [predict], plan for and manage the demand for products and services. This can be at macro levels as in economics and at micro levels within individual organizations. For example, at macro levels, a government may influence interest rates in order to regulate financial demand. At micro levels, a cellular service provider may provide free night and weekend use in order to reduce demand during peak hours.

Demand management has a defined set of processes, capabilities and recommended behaviors for companies that produce all manner of goods and services. Consumer electronics and goods companies often lead in the application of demand

Question.5. Briefly describe the different processes involved in the purchase cycle.

Answer:Management in any company must understand the art of obtaining products and services. The procurement cycle follows specific steps for identifying a requirement or need of the company through the final step of the award of the product or contract. Responsible management of public and corporate funds is vital when handling this necessary process, whether in strong or weak economic markets. Following a proven step-by-step technique will help management successfully achieve its goals.

Step 1: Need Recognition: The business must know it needs

Question.6. Write short notes on:

1. a) Outsourcing Supply Chain Operations

Answer:Overseeing supply chain management (SCM) can be a demanding task and a serious time drainer. That’s why some companies choose to outsource their SCM and leave it to a third-party organization. While this isn’t for everyone, it can be suitable for many businesses. Here are some of the inherent risks and benefits of outsourcing SCM to help you decide if it’s right for you.

The Risks

Unanticipated Costs: At first glance,

1. b) Co-Makership

Answer: Co‐makership is based on the principle that buyers and suppliers can gain more benefits by cooperating than by pursuing self‐interest at any cost to others. Profitability and market share are objectives that many buyers and suppliers have in common. This article recommends comakership as a way to a more secure environment of co‐operation and communication between companies and their suppliers.

Partnership  sourcing  or  co-makership  became  the  alternative  to adversarial  trading,  and  is  considered  a  more  powerful  paradigm. The

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Briefly discuss the concept of positioning & how does it benefit a brand ?

Answer: Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product. The more intense a positioning strategy, typically the more effective the marketing strategy is for a company. A good positioning strategy elevates the marketing efforts and helps a buyer move from knowledge of a product or service to its purchase.

Question.2. Discuss the importance of injecting emotions into advertisements. Give suitableexamples.

Answer: Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactly what characterizes such a response or why they believe it is important.

Granted, this definition is not a simple task, and the lack of clarity surrounding terms such as “emotional,” “rational,” “subconscious,” etc., is a further complication. However, a review of current learning on the way emotion guides our

Question.3. Discuss the concept of brand equity & how does it benefit the company?

Answer: Brand equity is a critical part of building a business, and companies that successfully build one understand just how important it is to the bottom line. However, it takes time, patience, and a great deal of effort to build positive brand equity as you’ll learn in my new series, Brand Equity Basics.

Loyal Customers

Question.4. Discuss three component model of Attitudes. What is the relevance of this model toadvertising objectives?

Answer:Attitudes can be defined as evaluations of ideas, events, objects, or people. Attitudes are generally positive or negative, but they can also be uncertain at times. For example, sometimes we have mixed feelings about a particular issue or person. Regardless, attitudes are an important topic of study for social psychologists because they help determine what we do – what we eat, how we vote, what we do with our free time, and so on.

Affective Component

Question.5. Discuss the nature of family decision making.

Answer: The Family Life Cycle. Individuals and families tend to go through a “life cycle:” The simple life cycle goes from

For purposes of this discussion, a “couple” may either be married or merely involve living together. The breakup of a non-marital relationship involving

Question.6. Write short notes on:

1. a) Approaches to ascertain consumer’s needs

Answer:A need is a consumer’s desire for a product’s or service’s specific benefit, whether that be functional or emotional. The emotional benefit tends to be a stronger driver for consumers, as functional benefits can be easily copied by competitors. On the other hand, a consumer want is the desire for products or services that are not

1. b) Store image

Answer:“Store image is the image or impression of a store in the minds of customers. Good overall impression of this nature in terms of products available in the store, the store itself and the experience they expect when shopping at the store. So it can be said that the store image is actually a reflection of the overall customer to store environment.

“Store environment is an important

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. How Retail formats can be classified? Elucidate your answer with example.

Answer:Retailers are the last link in the distribution channel and they perform various important functions, which are as follows:

(a)  Uninterrupted Supply – A retailer ensures continuous supply of products to consumers. He purchase goods in large quantity, breaks the bulk and sell in small segments to final users.

(b)  Large Variety – Retailers buy merchandise from different sources and provide a wide variety to consumers.

(c)  Financing – Some retailers provide credit facility to consumers.

(d)  Transportation – Retailers carry goods from

Question. 2. Define target marketing & what can be different types of target markets for retailers?

Answer:A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or

Question. 3. Briefly discuss different types of retail store locations? What are their advantages & disadvantages?

Answer:A multiple shop system is a network of branch shops, situated at different localities in the city or in different parts of the country, under a centralised management and dealing in similar lines of goods. Such multiple shops are very common and popular in the West and are known as CHAIN STORES. According to J.L. Fri, “Chain stores are a group of stores handling similar lines of merchandise with single ownership and centralised location.”

The Federal Trade Commission defines a chain store as “an organisation owing a controlling interest in two or more establishments which sell

Question. 4. Explain the concept of merchandise management?

Answer: In the fierce competition of retail, it is very crucial to attract new customers and to keep the existing customers happy by offering them excellent service. Merchandising helps in achieving far more than just sales can achieve.

Merchandising is critical for a retail business. The retail managers must employ their skills and tools to streamline the merchandising process as smooth as possible.

What is Merchandising?

Question. 5. Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing IMC.

Answer:Integrated Marketing Communications (IMC) is an expansion of modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company’s brands to stakeholders. Coupling various methods together is added value in creating successful communication as it harnesses the individual benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually. Achieving synergy and clarity amongst the elements is then able to

Question. 6. Write short notes on:

1. a) Market entry method

Answer:A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country.

Many companies successfully operate

1. b) E-tailing

Answer:E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar orders taken at its Web site. The success of Amazon.com hastened the arrival of Barnes and Noble’s e-tail site. Concerns about secure order-taking receded. 1997 was also the year in which Auto-by-Tel reported that they had sold their millionth car over the Web, and CommerceNet/Nielsen Media reported that 10 million people had made purchases on the Web. Jupiter research predicted that e-tailing would grow to $37 billion by 2002.

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. What do you mean by research? State some of its characteristics.

Answer:Research comprises “creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications.” It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may

Question. 2.Why you must plan before you start researching on a topic?

Answer:A dissertation is a particular kind of academic task. You will usually be asked to generate a topic for yourself; to plan and execute a project investigating that topic; and to write-up what you did and what your findings were. Important stages in the dissertation process include:

• Choosing a topic;
• Developing a research question;
• Effective planning of the research;
• Being organised and methodical while conducting

Question. 3.Write short notes on:

1. a) Exploratory research design

Answer:Exploratory research is research conducted for a problem that has not been clearly defined. It often occurs before we know enough to make conceptual distinctions or posit an explanatory relationship. Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist.

1. b) Conclusive research design

Answer:Conclusive research design, as the name implies, is applied to generate findings that are practically useful in reaching conclusions or decision-making. Conclusive research design usually involves the application of quantitative methods of data collection and data analysis. Moreover, conclusive studies tend to be deductive in nature and research objectives in these types of studies are achieved via testing hypotheses.

Question.4.Define the term ‘sampling’ and explain the importance of sampling in marketing research.

Answer:Brooke is a psychologist who is interested in studying how much stress college students face during finals. She works at a university, so she is planning to send out a survey around finals time and ask some students to rank on a scale of 1 to 5 how stressed out they are.

But which students should she survey? All of the students at the university?Only the students in the psychology department?Only freshmen? There are a

Question.5. Analyse the steps involved in hypothesis testing.

Answer:A hypothesis test is a statistical test that is used to determine whether there is enough evidence in a sample of data to infer that a certain condition is true for the entire population.

A hypothesis test examines two opposing hypotheses about a population: the null hypothesis and the alternative hypothesis. The null hypothesis is the

Question.6.What are the characteristics of a report?

Answer:When you write a business report, focus on the subject at hand. Information included in the document should be accurate, relevant and informative to its readers. When reading a report to gain a deeper understanding of an issue, a businessperson shouldn’t have to sift through paragraphs of filler content. A good report speaks to the reader in terms she can understand.

Clearly Defined Purpose: The purpose of a report should be clear to the reader from the beginning. The purpose should be stated in the title of the report if possible and included in the introduction. Identify whether the intent is to persuade the reader to do

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1 Discuss the factors affecting healthcare marketing.

Answer : The one thing that you can expect in a career in health care is change. The economy, technology, the law and competition are all factors that will affect how an administrator does his or her job. In order to do it successfully, you’ll need to understand what areas will require your attention as you gain expertise in your field. Certain issues will become more important than others. Here are some trends that you should be aware of:

Medicare reimbursement

Q2 Explain the types of public relations research.

Answer : AREAS OF PUBLIC RELATIONS

Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, there are several specific areas of public relations.

PRODUCT PUBLIC RELATIONS Public

3 Define e-marketing. Explain the various components of an e-marketing activity plan.

Answer : It is important to recognise that planning for e-marketing does not mean starting from scratch. Any online e-communication must be consistent and work with the overall marketing goals and current marketing efforts of your business.

The main components of an e-marketing plan will typically include the following stages:

Identify your target audience – if you identify multiple targets, rank them in order of importance so that you can allocate resources accordingly. Profile each target group and understand their requirements and expectations. This type of customer segmentation will help you choose the right tactics for your plan.

Understand your competitors – profile your competitors and the market in which you operate. What types of online marketing do your competitors use and how well do they perform? This type of benchmarking will help you understand the environment in which you are operating. See the page in this guide on planning – situation analysis.

Set your objectives –

4 Discuss the current scenario of medical tourism in India.

Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.

India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices.

Q5 Describe the future of healthcare marketing.

Answer : For many years, healthcare trends have looked unsustainable – ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant proportion of the population lose access to care for all but emergency procedures, or the debate focuses on the rationale for controlling access to treatments.

Spending on healthcare is becoming unsustainable

Q6 Discuss brand building on the internet.

Answer : In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.

You had to get the exact print colours right so they’d know it’s your green, and it had to go through a million sign offs before you finally released it to the printer – just to be sure no one had missed a single copy error.

Like it’s changed the face of so many

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Explain the dimensions of Human resource management

Answer : Some of the major dimensions involved in practices in international HRM are as follows: 1. Planning 2. Recruitment and Selection 3. Training 4. Compensation.

A researcher Dowling having reviewed the literature available on international HRM concluded that it included more “functions and activities, broader perspectives, more involvement in employee’s personal life, changes in emphasis as the work force mix Parent Company Nationals (PCNs) varies.

Host Country National (HCNs) varies, risk exposure, more external influences. Depending on the distinct international context, there cannot be a single

Q2.Describe recruitment in healthcare services.

Answer : Recruitment, assessment and selection are the three key steps for hiring employees. Of these, recruitment and selection are typically the most challenging for employers. The keys to finding the right candidates at the right time and hiring them are being strategic and thinking about the organization’s future.

External Recruitment Methods

Develop relationships with guidance and career counsellors at colleges and universities and ask for help in recruiting for open positions. Reach

Q3. Define manpower planning. Explain the steps in manpower planning.

Answer : Manpower planning means planning means deciding the number and type of the human resources required for each job, unit and the total company for a particular future date in order to carry out organizational activities.

Five Steps in Manpower Planning

Manpower planning requires that an estimate of the present and future needs of the organization should be compared with the available

Q4 .Define performance appraisal. Explain the components of performance appraisal.

Answer : Performance appraisals sometimes have the reputation of creating tension between a supervisor and subordinate. However, sound and effective performance reviews share common components thatmake them positive experiences and maximize the benefit of conducting and participating in them. Emphasizing the good and helping an employee on the road to improvement are important components of effective performance appraisals.

Outstanding Performance

Q5.Describe HR audit process.

Answer : Phases in HR Audit :

HR audit process is conducted in different phases. These phases include:

1. Pre-Audit Information:

This phase involves the acquiring and review of relevant HR manuals, handbooks, forms, reports and other information. A pre-audit information request is forwarded to the client who compiles the necessary information for review

Q6. Discuss the importance of team work in healthcare services.

Answer : Effective teams are vital for achieving organisational goals and objectives. Theorganisational strategies for team functions and roles determine how successful or unsuccessful teams will be. Harrington-Mackin (1994) emphasised that a team ismeans to an end –an approach for achieving a goal, whether that goal is improvedproduction, increased quality, better morale, or happier customers. Team is governed by

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ASSIGNMENT

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Define negligence. Explain civil, criminal and contributory negligence in detail.

Answer:Contributory negligence in common-law jurisdictions is generally a defense to a claim based on negligence, an action in tort. This principle is relevant to the determination of liability and is applicable when plaintiffs/claimants have, through their own negligence, contributed to the harm they suffered. It can also be applied by the court in a tort matter irrespective of whether it was pleaded as a defense.

Question.2. Describe Prenatal Diagnostic Technique Act of 1994 in detail.

Answer:Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act, 1994 is an Act of the Parliament of India enacted to stop female foeticides and arrest the declining sex ratio in India. The act banned prenatal sex determination.

This process began in the early 1990s when ultrasound techniques gained widespread use in India. There was a tendency for families to continuously

Question.3. Explain the important aspects of Consumer Protection Act

Answer:Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers’ disputes and for matters connected therewith.

Consumer Protection Councils are established at the national

Question.4. Explain the code of practice and legal aspects of assisted reproductive techniques.

Answer:There are varied causes of infertility amongst men and women; as a result this makes every case an entity in itself. Treatment to each couple cannot be generalized it varies and so also the success rate which declines with advancing woman’s age. The recent advance in Assisted Reproductive Technology (especially the media used) has increased the overall success rate from 17% in the past to reach 45% recently. Repeating the

Question.5. Explain the regulatory requirements in setting up and running a blood bank.

Answer:Legal issues play a vital role in providing a framework for the Indian blood transfusion service (BTS), while ethical issues pave the way for quality. Despite licensing of all blood banks, failure to revamp the Drugs and Cosmetic Act (D and C Act) is impeding quality. Newer techniques like chemiluminescence or nucleic acid testing (NAT) find no mention in the D and C Act. Specialised products like pooled platelet concentrates or modified whole blood, therapeutic procedures like erythropheresis, plasma exchange, stem cell collection and processing technologies like leukoreduction and irradiation are not a part of the D and C

Question.6. Define euthanasia. Explain euthanasia in Indian scenario.

Answer:‘Right to life’ including the right to live with human dignity would mean the existence of such right up to the end of natural life. This may include the right of a dying man to die with dignity. But the ‘right to die with dignity’ is not to be confused with the ‘right to die’ an unnatural death curtailing the natural span of life. Thus the concept of right to life is central to the debate on the issue of Euthanasia. One of the controversial issues in the

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SUMMER 2016

Master of Business Administration in Health Care Services- MBA Semester 4

MH0059 – Quality Management in Healthcare Services- 4 Credits

(Book ID: B1323)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1. Discuss the business significance of quality in healthcare.     10 marks(350-400 words)

Answer : At its best, health care in the United States is superb. Such care—including prevention, early diagnosis of illness, and advanced therapeutic services—is not, however, available to millions of Americans who are uninsured or underinsured. Even Americans with insurance, including Medicare and Medicaid, may not always have access to adequate care. At the same time, some Americans may be subjected to inappropriate or unnecessary procedures.

American health care—with its mix of superb and questionable care and its gaps in access—is very expensive. Continued efforts to limit the growth of health care spending are essential if we are to meet other socially important needs, for example, in

Q2. Explain seven quality tools.          10 marks(350-400 words)

Answer :   Introduction:

Most of the organizations use quality tools for various purposes related to controlling and assuring quality. Although there are a good number of quality tools specific to certain domains, fields, and practices, some of the quality tools can be used across such domains.

1.Flow Charts

This is one of the basic quality tools that can be used

Q3. Define accreditation and certification. List the benefits of accreditation and certification of hospitals.10 marks(350-400 words)

Answer : Certification and Accreditation (C&A or Can) is a process for implementing information security. It is a systematic procedure for evaluating, describing, testing and authorizing systems prior to or after a system is in operation. The C&A process is used extensively in the U.S. Federal Government. Some C&A processes include FISMA, NIACAP, DIACAP and DCID 6/3.

NIST Special Publication 800-37, “Guide for Applying the Risk Management Framework to Federal Information Systems,” transforms the traditional Certification and Accreditation (C&A) process into the six-step Risk management framework (RMF).

Q4. ‘Lean thinking is essential in healthcare organisations’. Justify. 10 marks(350-400 words)

Answer : Even after the Supreme Court’s ruling on the fate of “Osama Care,” we should recall the formal name of the law: the Patient Protection and Affordable Care Act. Most of the health reform discussion has been about the cost of healthcare, losing sight of the urgent need to fix the ongoing crisis of quality and patient safety. More healthcare organizations need to adopt the “lean” management philosophy to “bend the cost curve” and save lives, as some innovators have proven over the last ten years.

Q5. Discuss the advantages and disadvantages of quality control in healthcare. 10 marks(350-400 words)

Answer : Managed care is a big part of health care today, but the question is whether it is the best way to control health care costs. Sometimes it can be advantageous, while other times it can have disastrous consequences. We will look at both the advantages and disadvantages of managed health care.

Defining Managed Care

Most people who have managed care health

Q6. Explain the implementation of QMS in healthcare organisation10 marks(350-400 words)

Answer : Steps to Creating a Total Quality Management System

1. Clarify Vision, Mission and Values

Employees need to know how what they do is tied to organizational strategy and objectives which makes it important that all employees understand where the organization is headed (its vision), what it hopes to accomplish (mission) and the operational principles (values) that will steer its priorities and decision making.

2. Identify Critical Success Factors (CSF)

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